Kelley Heuisler

As an entrepreneur-turned-corporate marketer and an MBA candidate at Indiana University’s Kelley School of Business, I bring a hands-on, strategic approach to marketing with a strong focus on brand growth, customer engagement, and data-driven decision-making. For over 16 years, I led Poppy & Stella, where I managed everything from big-picture strategy to daily operations—but what I loved most was building and executing marketing campaigns that truly resonated with customers and delivered real results.

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I developed integrated marketing strategies across social media, email, influencer partnerships, and paid advertising, driving brand awareness and customer loyalty. By leveraging data and analytics, I optimized inventory, personalized customer experiences, and consistently grew both in-store and online sales.

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Now, as I transition into corporate marketing, I’m excited to bring my entrepreneurial mindset, creativity, and deep marketing expertise into a new environment. I’m eager to tackle new challenges, build meaningful connections, and make an impact in the corporate marketing and communications space.